Bachelor of Applied Science: Professional Studies

Data Science Essentials 

• Have basic programming ability in a language popular in data science (e.g., Python, R, Julia) 
• Be able to extract, manipulate, and visualize data. 
• Understand probability and statistics to quantify uncertainty. 
• Be able to build complex models for finding patterns and explaining data.

Professional Skills

• Communicate their ideas in a clear and organized manner. 
• Use their compositional and analytical skills in a chosen professional writing field. 
• Demonstrate proficiency in digital and media literacy or data literacy. 
• Devise problem-solving strategies with the skills developed through the certificate. 

Technical and Professional Writing

• Identify contexts and audiences to make more human-centered, accessible, and innovative texts. 
• Assess and engage project management and collaboration tools and strategies to write in teams and coordinate complex writing projects. 
• Write and design content for digital contexts. 
• Identify and write across a range of technical and professional writing genres. 
• Analyze ethical issues in writing, science, and technology and identify cultural and social impacts of writing. 

Mediation 

• Articulate the key theories and assumptions of conflict management research, negotiation skill development, and mediation practice. 
• Develop skills for effective negotiation and third-party mediation services.  
• Analyze current mediation research and practices. 
• Design mediation structures and plans for successful mediation intervention.

Civics, Public Policy, and Equity 

• Develop critical thinking and written communication skills.
• Explain and analyze historical and contemporary aspects of American political institutions and civic engagement.
• Describe and examine the formulation, analysis, and critique of public policy. 
• Discuss and evaluate how equity/inequity operates in politics and society. 

Strategic Communication 

• Demonstrate knowledge of the field of public relations including key figures who influenced the field and major trends in the development of public relations as it is practiced today, as well as identify and avoid outmoded perceptions of the PR industry.
• Define public relations and related concepts (e.g. publicity, advertising, marketing, press agentry, public affairs, lobbying, investor relations, social networking, and branding).
• Take into consideration current internal and external business drivers for client or employer and how industry forces and revenue/expenses impact stakeholder analysis and public relations planning. 
• Conduct professional activities in a principled manner and adhere to commonly accepted standards for professional behavior while demonstrating integrity and an understanding of ethical issues in public relations. 
• Uphold applicable international, national, state, and local laws regarding defamation of character (e.g. libel and slander), corporate governance, disclosure, copyright, trademarks, fair use, and First Amendment issues, privacy laws. 
• Identify strengths, weakness, needs, and lead times of various media. 
• Identify media and distribution channels appropriate for internal and external audiences, as well as influencers. 
• Enact the 9 stages of strategic communication. 
• Identify and respect a range of differences among target audiences using culturally and linguistically appropriate strategies and tactics. 
• Demonstrate familiarity with communication theory and public relations research that guides planning, prioritizing audiences, developing messages, selecting spokespeople, and establishing credibility and trust. 
• Articulate the phases of crisis communication and assess the different needs of each phase. 
• Consider audiences and objectives for each of the media and distribution types 

Justice, Allyship, Diversity and Equity 

• Understand how justice, allyship, diversity, and equity intersect. 
• Recognize the diversity of experiences and perspectives across social groups and cultures. 
• Identify factors that contribute to historic and contemporary social inequalities across multiple dimensions including race, ethnicity, gender, sexual orientation, disability status, socio-economic status, immigration status, religion, and age. 
• Apply foundational theoretical perspectives on the reproduction of inequality in institutional structures, laws, and policies. 
• Critically analyze the metrics used for monitoring and evaluating, and promoting diversity, equity, and inclusion in organizational contexts. 
• Develop skills to advocate for, implement and assess policies and actions aimed at fostering justice and inclusion in a variety of social and organizational contexts.

Spanish for the Health Professions 

• Communicate with their patients in Spanish in a culturally sensitive way. 
• Write in Spanish, using the learned medical vocabulary in appropriate contexts. Write questions, instructions, prescriptions, diagnoses, etc., in Spanish. 
• Read and comprehend Spanish articles related to the Healthcare field. 
• Express an understanding of the cultural beliefs and social structures that affect men’s and women’s health in Latin America and the USA. 

Cultural Diversity Studies 

Marginalization 

• Explanation of theories and histories of marginalization and discrimination 
• Discussion of implications of biased treatment on contemporary events 

Social Access and Rights

• Identification of diverse social positions 
• Analysis of how social positions affects access 

Collective Identities

• Description of evolution and social construction of collective identities

 Self Awareness

• Awareness of one’s own attitudes and identities in the context of cultural diversity 
• Recognition of the connection between one’s own attitudes and identities and personal and professional interactions 

Contributions

• Summarization of contributions and impact by diverse groups to institutions and society