With the move of Molson Coors’ corporate operations to Chicago, Colorado isn’t just losing high-paying jobs. Part of the state’s corporate identity is being stripped away, and its biggest foothold in the consumer goods market has slipped away. “Coors has been the state’s best known, best-selling brand,” said History Professor Tom Noel. “It has been more than a beer — it is Colorado.”

Why did Molson Coors — a beer company that is one of Colorado’s most iconic brands — move its headquarters to Chicago?
The Denver Post, Nov 3