Published: Dec. 1, 2021

Among the winners of The University of Colorado Denver’s 2021 Pandemic Research and Creative Activities Awards was Dr. Jennifer Reich, Professor of Sociology. Reich’s expertise in vaccine hesitancy has been used in nearly every national media outlet to facilitate understanding of why so many Americans continue to be reticent about getting a COVID-19 vaccination or of having their children vaccinated, despite the rising death toll, unprecedented hospitalizations, and general turmoil the pandemic has caused in the U.S.  Based on her earlier research, in 2016 Reich published the award-winning book, Calling the Shots: Why Parents Reject Vaccines (New York University Press).