The first flagship Abercrombie and Fitch store, says Assistant Professor of History Rachel Gross, was a defining element of the brand’s legacy as an outdoors outfitter. That is, in her words, as “one of the most important companies for shaping this notion in the U.S. that to get back to nature, Americans needed to go shopping first.”

How Abercrombie and Fitch used the outdoors to sell clothes
Grist, April 28