In “Logos on Everest: Commercial Sponsorship of American Expeditions, 1950–2000,” published in July by Cambridge University Press, the History Department’s latest hire, Assistant Professor Rachel Gross lays out the impact companies have had on the history of summiting Mount Everest. “The funds dedicated to sponsorship by the end of the twentieth century reflect a shift in how companies saw expeditions as useful to their marketing goals. This article uses two archives previously unexplored by historians that offer an unprecedented chance to compare sponsorship relationships in a single industry across decades.”
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