Sugaring or “mutually beneficial” relationships are not new, but they “have gained increasing attention in the United States over the past decade,” says Assistant Professor Clinical Teaching Track, and Undergraduate Advisor to the Department of Sociology, Maren Scull. Scull attributes the rise to the increase in sugar daddy matching websites, such as SugarDaddyForMe.com — and media coverage. “There was so much variety that I knew I had to highlight the different nuances and forms that sugar relationships can take,” Scull says. “We were missing how they are often organic and involve genuine, emotional connection.”

‘Sugar daddy’ relationships aren’t just about cash for sex: study
New York Post, Oct 16