PhD, Communication, Texas A&M University (2010)
MS, Management Information Systems, Texas A&M University (1998)
BBA, Business Analysis, Texas A&M University (1990)
Dr. Monique L. Snowden began their professional career as a software developer and business consultant for a global information technology and solutions firm. Prior to joining CU Denver, they held senior administrator positions at Texas A&M University, Northwestern University and Fielding Graduate University. Over the course of their near 30-year career in higher education, they have advanced the strategic implementation and utilization of technology and analytics for student and organizational success. Dr. Snowden is a frequent writer and presenter on the institutionalized logics and discourses that guide higher education enrollment structures, practices and outcomes. They were a founding editorial board member of Strategic Enrollment Management Quarterly (SEMQ) and currently serve on the editorial boards for College & University journal and NACADA Journal.
- Snowden, M. L. (2021). The Future of Coaching: An Institutional Perspective and an ambicultural consideration. In M. Woo, T. Payne, J. Warner, J. Hasenfratz (Eds.), Leadership Coaching in China (pp.253-272).
- Snowden, M. L. (2020). Leading Through and Beyond Crisis: Know and Decide Your Enrollment Logics. College and University, 95(4), 41-43.
- Snowden, M. L. (2016). Refocusing| Losing| Finding: Beyond SEM Structures, Functions, and Administrative Contexts. Strategic Enrollment Management Quarterly, 3(4), 240-260.
- Snowden, M. L. (2014). Learner‐Centered SEM and Competency‐Based Education: Exploring the Learning Frontier of Graduate Enrollment Futures. Strategic Enrollment Management Quarterly, 2(1), 54-75.
- Snowden, M. L. (2013). Enrollment logics and discourses: Toward developing an enrollment knowledge framework. Strategic Enrollment Management Quarterly, 1(1), 26-51.
- Snowden, M. L. (2011). “Bettering Her Education and Widening Her Sphere” Betwixt and Between Coeducational Experiences. Qualitative Inquiry, 17(10), 930-942.
Expertise Areas: Organizational Communication, Organizational Discourse, Higher Education Leadership and Practice
I critically examine discourse and rhetoric in higher education contexts. I am particularly interested in the isomorphic production and mimetic reification of organizational identities and discursive artifacts (e.g., policies, structures, outcomes) that enable and circumscribe higher education access, persistence and attainment. I tend to explore organizational phenomena through the lens of institutional theory and enact a Foucauldian analytical approach that recognizes the presence and influence of historical, political, and societal factors in higher education contexts.
