Earners of the Undergraduate Certificate in Health Communication will be able to:
- Articulate the key assumptions and purposes of major theoretical models of health communication
- Explain key methods of conducting health communication research
- Locate and assess current research related to health communication
- Analyze culturally diverse stakeholder needs for and interests in health messaging
- Develop a plan for community participation in health message design
- Employ digital, visual, oral, and textual information to influence audiences about health and wellness
- Use storytelling to convey health messages across platforms
- Design, critique, and assess health communication messages and campaigns utilizing a variety of communication tools
- Create participatory, process-oriented, systemic health campaigns designed to change health behaviors