Mission
To cultivate the knowledge and skills to use communication to create a more equitable and humane world.

Vision
To promote innovation in student learning, excellence in research, and a commitment to social justice.

Values
Cultivating creativity and compassion
Encouraging civic engagement
Fostering diversity and global humility
Facilitating career development 
Increasing access to higher education

3 Main Learning Goals
Production of Communication
Analysis of Communication
Creation of Community 

Learning Outcomes
Student Success is measured by achieving excellence in a combination of the National Communication Association's 9 Learning Outcomes.