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As cited in the story, and mentioned in his FCC comments regarding proposed changes to the U.S. Wireless Emergency Alerts system, Bean “cautioned that much remains unknown about why consumers elect not to receive wireless emergency alerts. It’s ‘uncertain whether expanding the use of the Public Safety Message class would reduce alert fatigue or opt-out because there is no verifiable baseline data concerning the prevalence of or reasons for either.’”
Furthermore, “Bean stressed that device manufacturers don’t adequately provide consumers with wireless emergency alerts information. For example, iPhone users ‘still find an undifferentiated group of options under a header called "Government Alerts" at the bottom of their Notifications screen in their device settings,’ he said.”