Analyze visitor traffic and get a better picture of your reader's needs with Google Analytics.

1

Create a Gmail Account

You’ll need a Gmail account. We suggest using a departmental account, not a personal one. Create your departmental Gmail account at mail.google.com/mail/signup

2

Log into Google Analytics

Once you have a Gmail account, you link it to an analytics account. Go to www.google.com/analytics/ and login with your Google account.

3

Enter your information

Next you get to a page with a bunch of options for setting up your New Account:

• What would you like to track? A website
• Tracking method: Universal
• Account name: Your Department Name
• Website name: Your Website Name
• Website URL: Your Website URL (http://www.colorado.edu/your-site-name)
• Industry Category: your choice
• Data sharing: your choice

Note: you can use your hashed URL (the one that looks like 'www.colorado.edu/p12345xyz987') or you can wait till you get your real URL. They both point to the same website. 

4

Get Tracking ID

After submitting the above, Click ‘Get Tracking ID’ . Agree to the Terms of Service. You’ll be taken to a new page that shows your Google Analytics UA number. The number will look something like this: UA-12345678-1.

5

Configure your Web Express site

1. After you've logged in to your Web Express site, click the 'Settings' link in the Express menu.
2. Click the Google Analytics link.
3. Enter your Google Analytics Account ID/UA number.
4. Click 'Save Configuration'